ELEVATION −60 — FIELD NOTEBOOK
Notes from the field.
Not an industry blog, not a news digest. This is a notebook — the one I carry when I work, when I go hiking, when I finish a book. Notes on what I do, what I learn and what I think. Written for myself first, shared in case they are useful to someone else.
Notes from the job: campaigns, code, clients and what I learn each time.
How I structured my first Meta Ads campaign as a freelancer
The difference between running campaigns in an agency and managing them independently is subtler than it sounds. What I changed in my approach, what I got wrong at the start, and how I found a setup that works.
7 min readShopify and Liquid: what the tutorials never tell you
A year and a half building e-commerce stores. The things I learned working in production, not from courses.
9 min readWhy I decided to study Computer Science while already working
I already had work, clients, and a path in digital marketing. Then I opened the enrolment for Computer Science at Padua. What convinced me — and what I expect to get out of it.
6 min readTennis, mountains, dancing and everything that lives away from the screen.
How to build a group of 50 people from scratch (in the mountains)
The Associazione Giovani Montanari was not planned. It was born to bring together people who otherwise would never have met. How it grew, what I learned organising hikes — and why it keeps surprising me.
8 min readTen years on clay: what tennis taught me about work
30+ trophies, a few memorable losses and one lesson: consistency beats talent almost every time. How a competitive mindset ends up inside every project I work on.
6 min readSalsa, bachata and an analyst learning to stop controlling everything
I am someone who plans, optimises and measures. Dancing does exactly the opposite: it asks you to stop thinking and move to the beat. Why I did it — and why life is better danced.
5 min readBooks that changed something in the way I think.
The Lord of the Rings: the book I read at 13 and never stopped thinking about
Tolkien did not just write a story: he built an entire world — languages, maps, millennia of history — with the care of an engineer. Why this book taught me more about building systems than any technical manual.
8 min readThree marketing books that genuinely changed how I work
Not a list of 50 titles to tick off. Just three books that left something concrete in the way I approach campaigns, clients and decisions.
7 min readReflections on how I work, learn and deal with things.
The hacker mindset is not a technical skill: it is a method
As a kid I was drawn to hacking not for the dark side, but for the idea of taking something apart to understand how it works. Today I do it with funnels, processes, habits — not just code.
6 min readFrom accounting to code: why I am glad I did not plan everything
Economics, digital marketing, computer science. None of my accounting teachers would have predicted the trajectory. What I understand looking back: the non-linear path is not a mistake, it is an advantage.
7 min readGiving before receiving: why I volunteer even when I am busy
Pro bono websites, private lessons, Lions Club events. It is not philanthropy: it is a systematic choice that has taught me more than many paid experiences.
5 min readELEVATION −200 — DIRECT CONTACT
A question about something I wrote? Write to me.
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