ELEVATION −60 — FIELD NOTEBOOK
Notes from the field.
The notebook every hiker keeps in the backpack: notes taken on the spot. Work on campaigns and code, the mountains, a tennis court, a dance school, and the books that change the way I think. The articles are written in Italian; here you’ll find an English summary of each.
Notes from the job: campaigns, code, clients and what I learn each time.
How I set up a Meta Ads campaign as a freelancer
Before spending a cent: tracking, funnel and the maximum sustainable cost per customer. The method I use since I started managing campaigns on my own.
Shopify and Liquid: notes from six months in production
Inherited themes, tracking, performance: what I learned building B2C and B2B stores, and what tutorials never show.
Why I study computer science while already working
I had clients, campaigns and a 96/100 diploma. What I lacked were the foundations under the tools, so I enrolled in Computer Science in Padua.
Tennis, mountains, dancing and everything away from the screen.
Giovani Montanari: an association for bringing strangers together
More than fifty young people, mostly developers and engineers, connected by trails. Why the mountains are the best excuse to get to know each other.
Ten years on red clay: what tennis taught me
Over thirty trophies, the role of regional referee and a lesson that applies to work too: consistency matters more than the perfect shot.
Salsa, bachata and an analyst learning to let go
I plan, measure and optimise. Dancing asks for the opposite: listening and responding in real time. Why I go, and what I bring home.
Books that changed something in the way I think.
The Lord of the Rings: the book I read at 13 and never forgot
Tolkien didn’t just write a story: he built a world, with languages, maps and centuries of history. Why that kind of construction still fascinates me.
Three shelves: why I read about people, science and marketing
I read a lot, almost always from three different shelves. It’s no accident: they are the three things my work holds together.
Reflections on how I work, learn and deal with things.
The hacker mindset isn’t a technical skill: it’s a method
Hacker in the original sense: someone who takes things apart to understand them, not to break them. How I apply it to websites, campaigns and days.
From accounting to code: a deliberately hybrid path
Economics, digital marketing, computer science. Three stages that look far apart and that I now use together.
Giving before receiving: volunteering as a fixed part of the week
Free websites, the Lions Club, Giovani Montanari, private lessons. On my CV this list is longer than the list of jobs, and that’s a choice.
ELEVATION −200 — DIRECT CONTACT
A question about something I wrote? Write to me.
If something caught your attention, send me a message: I read everything and I always reply.
Write to me