Sguotti Francesco

I take systems apart to understand how they work: code, marketing, processes. I'm a performance marketer and web developer from Monselice, Italy — and I use analysis for one thing only: being useful to the people I work with.

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ELEVATION +100 — AT THE SURFACE

Empathic at heart,
analyst in the head.

I'm Francesco, 22 years old, from Monselice, among the Euganean Hills in northern Italy. Since I was a kid I've been fascinated by hacking — not to break things, but to understand them: take a process apart, see how it works inside, put it back together better. Over time it became the way I do everything.

I listen a lot, I read constantly — essays, science, marketing, and The Lord of the Rings, which at 13 taught me that the best worlds are the carefully built ones — and I give before I receive, often more than necessary. Part of my work I do for free, for my community: you can see it on the volunteering page.

Away from the screen: competitive tennis for over ten years, mountains every summer with the association I founded, and salsa and bachata — because life is better danced to Caribbean music.

ELEVATION +50 — THE TRAIL

One trail, three slopes.

First companies, then digital markets, now machines. Every stage adds a blade to the Swiss Army knife.

Francesco Sguotti with his classmates at the ITS Digital Marketing programme ELEVATION +50
+ITS DIGITAL MARKETING & INNOVATION — GRADUATED 96/100

  1. 2017–2022

    Business Administration Diploma — J.F. Kennedy, Monselice

    Accounting, budgets, law. First I learned how companies work.

  2. 2022–2024

    Digital Marketing & Innovation — ITS Volpato Academy

    Graduated 96/100: data analysis, SEO/SEM, growth hacking, automation. Then digital markets.

  3. 2023

    Internetimage — WordPress developer & marketing

    Websites for SMBs and professionals, on-page SEO, conversion-oriented landing pages, Google Ads.

  4. 2024

    Making Science — Shopify developer

    B2C and B2B e-commerce: custom Liquid themes, bespoke features, performance, tracking.

  5. 2024–today

    Freelance — Performance marketer & web master

    Full-funnel Meta and Google Ads, GA4 and Conversion API tracking, CRO, CRM and automation.

  6. 2025

    Esse Emme Multimedia — STEM instructor

    At 21 I was teaching the teachers: cybersecurity, artificial intelligence, coding and robotics.

  7. 2025–today

    Computer Science — University of Padua

    Now the machines, in depth: programming, algorithms, databases, architectures.

ELEVATION 0 — SURFACE LINE

«Going beyond the surface
of things.»

THE DESCENT STARTS HERE ▼

ELEVATION −50 — THE METHOD

Take apart. Understand.
Optimise.

PHASE 1 — TAKE APART

Every system — a campaign, a website, a process — has an internal logic. The first thing I do is open it up and look inside, never stopping at how it appears.

PHASE 2 — UNDERSTAND

Data before opinions: KPIs, tracking, testing. The eye is cold by choice — it's the most honest way to respect other people's work (and budget).

PHASE 3 — OPTIMISE

Rebuild the system into a better version, measure it, repeat. I've always optimised everything — time first of all. By now it's automatic.

ELEVATION −100 — THE SURVEYS

Work in the field.

Francesco Sguotti on location recording content for a campaign ELEVATION −100
+IN THE FIELD — CONTENT PRODUCTION FOR A CAMPAIGN

SURVEY N.01 — PERFORMANCE MARKETING

Campaigns that stand on numbers

Full-funnel Meta and Google Ads for real clients: segmentation, A/B testing, GA4 and Conversion API tracking, continuous optimisation on CPA and ROAS.

  • Meta Ads
  • Google Ads
  • GA4
  • CRO

SURVEY N.02 — E-COMMERCE

Tailor-made Shopify stores

Advanced development and customisation of B2C and B2B e-commerce: Liquid themes, custom features, third-party integrations and performance optimisation.

  • Shopify
  • Liquid
  • JavaScript

SURVEY N.03 — FOR THE COMMUNITY

Websites built for others

Tennis Club Monselice, Lions Club, the Dile Que Sí dance school, the Catharsis project (UniPD): websites built and maintained for free — because giving comes first.

  • WordPress
  • SEO
  • Volunteering

SURVEY N.04 — PRODUCT DESIGN

3D-printed objects

Design and production of custom physical devices, including sleep-optimisation masks and lamps.

  • 3D printing
  • CAD
  • Prototyping

→ ALL SURVEYS

ELEVATION −150 — THE INSTRUMENTS

The equipment.

Every expedition needs the right tools. Mine were sharpened on real projects — clients, budgets, deadlines — not on tutorials.

01

DEVELOPMENT

  • ↳Custom sites, management software & apps
  • ↳HTML5 · CSS3 · JavaScript
  • ↳WordPress · Shopify (Liquid)
  • ↳REST · JSON · SQL · PHP
  • ↳In progress: Java, C++, Python (UniPD)
02

MARKETING

  • ↳Meta Ads · Google Ads (certified)
  • ↳GA4 · Tag Manager · Conversion API
  • ↳Technical and on-page SEO · CRO
  • ↳Email marketing · CRM · Automation
03

ANALYSIS

  • ↳KPIs: CPA, ROAS, CTR, CVR, CPL
  • ↳Web analytics and reporting
  • ↳Cybersecurity
  • ↳English C2 (listening) · French · Spanish