From bookkeeping
to code.

Diploma in Business Administration, Finance & Marketing

J.F. Kennedy Institute · Monselice · grade 75/100

Five years of economics and law fundamentals: accounting, financial statements, cost analysis, law, economics, two foreign languages and management IT. I learned to read a company's numbers — where margin is made and where it's lost — a way of reading I still bring into every marketing project.

Internship at a notary office

Studio Notaio Ponzi · Monselice

A six-month curricular internship at a notary office: handling paperwork and documents, filing, deadlines. My first real professional environment, where precision and order are not a nicety but a requirement.

ITS in Digital Marketing & Innovation

ITS Mario Volpato Academy · Vigonza · grade 96/100

Two years of intensive technical training in digital, finished at 96/100: data analysis, SEO and SEM, social media strategy, marketing automation, growth hacking, design thinking and customer journey. This is when I started working on real data and campaigns, and when marketing became my profession rather than just an interest.

• Data analysis
• SEO/SEM
• Automation

Front-end WordPress developer & Marketing Specialist

Internetimage · Conselve

Front-end development and marketing at a web agency. I built and maintained WordPress sites for SMBs and professionals: custom themes, on-page and technical SEO, plugin management, migrations, backups and security. Alongside that, conversion-oriented landing pages and Google Ads campaigns with their tracking.

• WordPress
• SEO
• Google Ads

Shopify Developer

Making Science · Vigonza

At an international digital consultancy I worked on developing Shopify e-commerce for B2C and B2B clients: advanced theme customisation in Liquid, building bespoke features, third-party app integration, performance optimisation and tracking coordinated with the marketing team. This is where I consolidated the more technical side of my profile.

• Shopify
• Liquid
• JavaScript

Cambridge English B2 certification

University of Cambridge

Official language certification issued by the University of Cambridge. The certified level is B2; in reading and listening comprehension I effectively work at C2, useful for technical documentation and international clients.

Performance marketer & Web master — freelance

Monselice

From here on I work independently. I run full-funnel Meta and Google Ads campaigns with budgets in the 10–15k euro a year range: campaign structure, segmentation, retargeting, A/B testing on creative and copy. I analyse the KPIs that matter — CPA, ROAS, CTR, CVR, CPL — and optimise continuously on the data. I handle the whole measurement stack (GA4, Meta Pixel, Tag Manager, Conversion API), landing-page CRO, CRM and automation, technical site management and reporting, always reasoning about margin and the sustainability of the acquisition cost.

• Meta Ads
• Google Ads
• GA4
• CRO

STEM instructor

Esse Emme Multimedia · Adria

A training assignment for an education-services company: I ran courses for primary and secondary school teachers on cybersecurity, artificial intelligence, coding and robotics, digital skills and teaching methods. Preparing to explain technical topics to a non-technical audience taught me a lot about how you communicate.

• Cybersecurity
• AI
• Coding

BSc in Computer Science

University of Padua · in progress · + Google Ads certification

A BSc in Computer Science at the University of Padua, still ongoing: programming (Java, C++, Python), algorithms and data structures, databases and software architectures. It's the foundation my profile was missing — the technical bedrock under everything I already do with marketing and data. In the same period I earned the official Google Ads certification.

• Java
• C++
• Python
• Algorithms